How exciting, you just got your gallery of images and you’re wondering where to start. I get it. It can seem overwhelming and give anyone a bit of analysis-paralysis. I am going to break it down into a few simple steps you can take to implement your visual assets into your business NOW.
- WEBSITE – Freshen that up ASAP! Get some of your new on-brand images up there and show it off! Starting with your home and about/contact pages first. Pick your favs and start there. Here’s a few categories to choose: modern headshots, what you do, an image with movement in it, and always show your personality. Don’t forget to share with EVERYONE that you just refreshed your website. Which leads me into my next step….
- SOCIAL MEDIA – Use your new modern headshot or an image that shows personality and re-introduce yourself to your audience(s). Share a little about what you do, why you do it and of course, why you love it! Next schedule a few posts sprinkled over a few weeks using images that highlight what you do. Show more images of YOU on social media, they perform better.
- MARKETING MATERIALS – Update your profile picture for all your social media accounts with the SAME image. Consistency is key! Create some templates in Canva to use for announcements. Update any printed marketing materials you use. Use images in your blog/newsletter/email marketing.
