What do I wear? It’s a question we ask our selves on the daily…or least I do. Why would it be any different for your brand shoot? It’s not, that’s why you are here. So, I am here to help. There are three outfits that will help shape and guide your brand shoot. What is great about this methodology is that you can keep it simple or add layers, figuratively and literally. So let’s get into it.

First up….
THE UNIFORM. This can be very obvious for many industries like a doctor, mechanic, or a lawyer where a not so obvious for someone like myself that is a photographer. The uniform look shows what you do, what you wear while you are working. It shows your expertise and builds trust with your customers.

Second up….
THE CONNECTION. This outfit is what you’d be wearing out and about in your daily life. This outfit makes you relatable in your clients eyes. Think natural textures and comfortable clothing. This look makes you feel confident but relaxed and always comfortable.

Last but not least, your final look….
THE INSPIRATION…. This look sends you off with intentional purpose. This look could be more bold and edgy feeling. You can achieve this look through color and texture.

Things to keep in mind….
While you are planning your outfits you need to keep in mind your brand colors. Does your brand have a brand pallet? If so you will want to coordinate your color choices with your brand palette. Remember that you will want to choose colors that look good on you!